A Sacramento mortgage lender's vision

Update
January 10th, 2009 3:03 PM

First order of business is the massively negative unemployment report that was released yesterday.

US industry lost the most jobs in a single calendar year since 1945, the end of WW2. The figure was 2.589 million lost jobs. Unemployment has jumped to 7.2%, a 16 year high (I believe, can't find original article). The market is alternating between believing Obama will save everything, or belief that it will all unravel anyway.

Bonds and interest rates remain volatile. A mild rise in rates last week and earlier this has returned us to the bottom of the previous dip. A dip, I might add that is now very close to the 40 year low of mortgage rates seen in 2003-2004. Remember though the only thing keeping investor money in Treasuries and MBS at the moment is the "Flight to Quality"- this fixed rate debt is seen as "safe"- Corporate debt and the stock market are seen as too risky. However, the DIJA has been trading in the 8000-9000 range(excluding 11/20 where it broke through the 8K floor to 7995) for over a month now. While it hasn't broke through that critical support level of 8000 decisively, neither has it managed to stay above the 9000 one either.

I'd say the market is collectively waiting for the other shoe to drop- namely the Obama administration's entry. Although, if some more major bad news surfaced, ( al la the automaker meltdown) it would mix up things as well.

Website Update: Take a look at our redesigned FHA Streamline Refinance Program page and also our VA Streamline Refinance program(IRRL) page.

 

Shameless Plug: I've ran this blog over 3 months now and I have to say I really enjoy it, I think it brings out my inner author. I don't post quite as frequently maybe as I'd hoped, but that has worked out for both of us see: I don't have to reach to find material, and you as the reader get a quality post every time.

I wear a few different hats here...I'm a loan officer but also the webmaster. I am also a full time college student, and operate a business by the name of SearcherMagnet designing and optimizing websites. The last one is the one I wanted to mention.

  • When I undertook this website several months ago, it was averaging 300 unique visitors/ month.
  • Checking a few minutes ago, we're near 1600/month now.

How did this happen? For one, the number of pages on this site have about doubled. Those that aren't new, were all rewritten. And the whole thing was search engine optimized. In fact, if you type into google: Sacramento FHA mortgage this site is ranked #1. We are #1 or on front page for many other key searches...for example Sacramento Mortgage Blog brings you right here.

How does this happen? Ancient chinese secret. Kidding. Kind of. Call it "modern Google secret". Anyhow, SearcherMagnet can make this happen for your website. More information and my portfolio is available on my site... www.searchermag.net.

To be clear, this is still a real estate and mortgage blog and will continue to be. Back to the grind next week, just wanted to get on the record.

In closing;


Posted by Aaron Opfell on January 10th, 2009 3:03 PMPost a Comment (0)

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